Dot Monster Munch™ Ice Cream is a new smooth, creamy and “Disgustingly Delicious” ice cream that can be stored in home freezers.
Posted June 25, 2014
Dippin’ Dots, LLC, the maker of the iconic flash frozen ice cream and frozen treats, today announced the expansion of its popular product line with Dot Monster Munch™ Ice Cream, an unconventional take on the traditional ice cream treat.
“We are excited about our new product offering, which updates the traditional ice cream concept with appealing characters and fun new flavors,” said Mark Liebel, vice president of business development and new ventures. “For years, our customer base has wanted to be able to enjoy the Dippin’ Dots experience at home. Now, with our new Dot Monster Munch™ Ice Cream, they can do just that.”
Dot Monster Munch™ Ice Cream features smooth, creamy ice cream with unique flavors and inclusions that can be stored in home freezers, a departure from the cryogenically frozen ice cream beads that made Dippin’ Dots famous and that must be stored at ultra-low temperatures. The new line will be supported by a creative, boundary-busting approach to branding and marketing that pairs delicious new flavors with cute monster characters and gross, groan-inducing names. Dot Monster Munch™ is the perfect treat for children’s birthday parties.
“We took a novel approach to these fun flavors to lighten up the mood and provide excitement to any party,” said Jamie Rayko, the developer of the brand. "These disgustingly delicious flavors were designed to bring out the kid at heart in both young and old. You've got to try them to appreciate their full impact.”
The initial line of “Disgustingly Delicious” Dot Monster Munch™ Ice Cream flavors includes:
Dot Monster Munch™ Ice Cream will be available through an eye-popping new website, www.dotmonstermunch.com , which will not only serve as a portal for ordering the products, but as a fun consumer experience populated by a colorful cast of creatures like Furry Ferguson, Sour Susie and Smelly Nelly. Products will be available via the website individually and in a variety of party packs. In addition, Dot Monster Munch™ Ice Cream will be available from participating Dippin’ Dots franchisees nationwide as well as in more than 100 Fred's stores. Dippin' Dots expects to announce more retail partnerships soon.
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