Dippin’ Dots, has launched what they believe to be the world’s first fully interactive mobile site that integrates augmented reality with an easy to use fan loyalty program. The Kentucky based ice cream brand known as “the ice cream of the future” was introduced to the technology by Rocktops Digital Media, the Albuquerque, New Mexico-based mobile platform innovator. The program – named Bubandu provides the market with a universal augmented reality viewer that enables companies to market their brands on a mobile device without having to build an app. Dippin’ Dots announced the launch today on its official Facebook page to its 5.2 million fans, to its Twitter followers and on the company’s website dippindots.com. The fan loyalty club has been named the Dot Crazy! Rewards Club.
Rocktops Digital Media developed the fan loyalty program based on its patented Bubandu platform and augmented reality viewer, an application available for Apple and Android devices. Upon downloading the free viewer, Dippin’ Dots’ customers will be able to scan qualifying purchases from participating Dippin’ Dots franchise stores, kiosks, fairs, festivals and events. Points can also be earned for qualifying purchases from Dippin’ Dots vending machines, stand-alone freezers and when making online purchases at dippindots.com. Bubandu then tracks the fans’ purchases and provides point totals on the viewer. Dippin’ Dots executes all changes to their loyalty program on the Bubandu platform, never requiring a user to manage or upgrade the app on their device.
“The majority of companies don’t need to build an app, but all companies do need a great mobile presence that is immersive, engaging and helps retain and expand their customer base.” said Rock Tops Digital Media CEO Randy Asselin. “Bubandu levels the playing field. Businesses and brands of all size can compete on mobile devices without worrying about the expense of an app strategy, and trying to keep their app on smart phones. With Bubandu, they can focus on content and the message. Our platform serves their content up to the viewer. Bubandu is cost effective for a one-person service provider or worldwide brands such as Dippin’ Dots that want to retain a strong connection to their customers while adding an easy to use loyalty program.”
In addition to tracking customers’ loyalty points, the viewer provides “experiences” for the fan including “making it rain Dippin’ Dots” in the actual store. The experience is also available to the consumer at home upon scanning markers on the Dippin’ Dots website (enabling the consumer to see raining Dippin’ Dots in their home). Other experiences include a “Cookies n’ Cream Machine” game and a “Bubble Gum Blaster” game. Fans will be able to cash in their loyalty points for free Dippin’ Dots ice cream and personalized Dippin’ Dots merchandise like iPad and iPhone covers, cosmetic bags and backpacks.
The launch of the fan loyalty program will be available initially to 150 Dippin’ Dots franchise locations across the country. The program provides Dippin’ Dots the opportunity to connect across its wide variety of outlets using a consistent platform on which to communicate with all of Dippin’ Dots fiercely loyal fan base. Fan loyalty members will not need to have a club card – instead they will be able to engage in all loyalty activity through their smart phones. “We are excited about this approach to augmented reality and the loyalty format that eliminates the need for club members to have to keep up with a club card. Most of our customers carry their phones with them all the time anyway and everything is available to them on their smart phone. Our site in Bubandu will allow fans to bring the Dippin’ Dots experience home with them”, said Dana Knudsen, Director of Marketing for Dippin’ Dots.
About RockTops Digital Media
Rocktops Digital Media is an Albuquerque, New Mexico-based technology company whose motto is App SimplicityÔ
. The company developed their Life-usefulÔ
augmented reality mobile platform called Bubandu to help businesses and brands easily connect to consumers on smart devices. The Bubandu platform hosts immersive and engaging experiences that are served to mobile devices upon request. www.bubandu.com
About Dippin’ Dots
Dippin’ Dots has produced and distributed its flash frozen tiny beads of ice cream, yogurt, sherbet and flavored ice products since microbiologist Curt Jones invented the cryogenic process in 1988. Made at the company’s production facility in Paducah, Ky., Dippin’ Dots distributes its unique frozen products in all 50 states and 11 countries.