Michael Barrette

Michael Barrette

CMO

Michael Barrette is the Chief Marketing and Sales Officer for the Dippin’ Dots and Doc Popcorn companies. Since joining the organization, Michael led his team to grow the number of direct accounts by 20% in his first three years and led the business to doubled sales growth from 2012 to 2016. With Michael’s experience in retail channels, he has led the business to diversify outside of Food Service with the launch of the Dippin’ Dots Distribution program in C Store & Drug Channels with over 4000 retail locations.

Throughout his 36-year career, Michael has held leadership positions across marketing and sales for major brands, such as M&M Mars, L’Oreal and Revlon, in both the U.S. and Canada.  In addition to his leadership roles in Food Service industry, Michael has worked in all major Consumer Product Goods channels including grocery, drug, mass, club, convenience, food service and leisure & entertainment.

While at M & M Mars, Michael led his team to launch a variety of its Impulse Candy brands across the chain of 1700 Home Depot stores, a first for Mars, creating an entirely new $5 Million business. He also delivered over $600 million in sales and $80 million in profit, exceeding sales and profit goals in 2000 and 2001, representing 20% and 30% of Mars, Inc., total US sales and profit, while leading the Wal Mart – Sam’s Club Mars Team in Bentonville, Arkansas.

A native of Montreal, Canada, Michael is fluent in French and English and is a hockey enthusiast and coach.

Keeping Dippin' Dots Relevant

Dippin' Dots Chief Marketing and Sales Officer Michael Barrette shares with the CMO Exchange how Dippin' Dots remains relevant as it celebrates its 30th anniversary in 2018.

Michael Barrette talks branding & history with Adweek

Michael Barrette talks to Adweek about the branding and history of Dippin' Dots, and what makes the brand fun and relevant thirty years after it was first introduced.

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Michael Barrette featured in recent "CMO Clubhouse Conversations"

Dippin' Dots Chief Marketing and Sales Officer Michael Barrette recently sat down with the CMO Club to share some of his insights on the industry, achieving personal and career success, and his love of hockey.

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