Michael Barrette is the Chief Marketing and Sales Officer for the Dippin’ Dots and Doc Popcorn companies. Since joining the organization, Michael led his team to grow the number of direct accounts by 20% in his first three years and led the business to doubled sales growth from 2012 to 2016. With Michael’s experience in retail channels, he has led the business to diversify outside of Food Service with the launch of the Dippin’ Dots Distribution program in C Store & Drug Channels with over 4000 retail locations.
Throughout his 36-year career, Michael has held leadership positions across marketing and sales for major brands, such as M&M Mars, L’Oreal and Revlon, in both the U.S. and Canada. In addition to his leadership roles in Food Service industry, Michael has worked in all major Consumer Product Goods channels including grocery, drug, mass, club, convenience, food service and leisure & entertainment.
While at M & M Mars, Michael led his team to launch a variety of its Impulse Candy brands across the chain of 1700 Home Depot stores, a first for Mars, creating an entirely new $5 Million business. He also delivered over $600 million in sales and $80 million in profit, exceeding sales and profit goals in 2000 and 2001, representing 20% and 30% of Mars, Inc., total US sales and profit, while leading the Wal Mart – Sam’s Club Mars Team in Bentonville, Arkansas.
A native of Montreal, Canada, Michael is fluent in French and English and is a hockey enthusiast and coach.
Meet Michael at CMO Exchange Monday, February 12, 2018.