Associate Vice President of Franchising

Steve Rothenstein

Steve Rothenstein is the Associate Vice President of Franchising for Dippin’ Dots and Doc Popcorn. During his 5-year tenure at Dippin’ Dots, Steve has facilitated the addition of 68 new franchise agreements and thousands of new points of presence around the United States.  He has helped lead the expansion of the franchise to serve more than 2,000 schools participating in the YoDots®, Smart Snack Approved School program.  In addition, Steve has spearheaded the development of the Dippin’ Dots-Doc Popcorn Co-Brand concept, which currently has 25 locations with 30 more to follow in 2018.

A 25-year veteran of the franchising industry, Steve has held leadership positions with several franchise brands, including Yum Brands, Cold Stone Creamery, Tasti D-Lite, and Planet Smoothie.  He has a proven track record in franchise operations, sales, and development.  A franchisee in his own right, Steve has a unique insight into the relationship between franchisor and franchisee and is known for his ability to create trust and transparency between the franchisor and its franchise system.

Steve Rothenstein talks co-branding in Inside the Box

Steve Rothenstein recently shared a bit of his co-branding experience with Gregory Sausaman for his book, Inside the Box: The Power of Complementary Branding.

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Rothenstein Speaks with Franchise Interviews

Senior Director of Franchising at Dippin' Dots & Doc Popcorn Steve Rothenstein recently spoke with Franchise Interviews about the Dippin' Dots & Doc Popcorn co-brand, as well as some franchise opportunity and brand messaging.

Rothenstein Speaks at Franchising & Innovation Summit

Dippin' Dots' Senior Director of Franchising Steve Rothenstein shared some important lessons - including how to make any chain concept business venture work- during this year's Restaurant Franchising & Innovation Summit.

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Rothenstein on Pickler & Ben

Dippin' Dots' Senior Director of Franchising Steve Rothenstein stopped by CMT's hit program Pickler & Ben to talk about the history and fun of Dippin’ Dots, how to properly eat Dippin' Dots, and the company's 30th anniversary!

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