Associate Vice President of Franchising
Steve Rothenstein talks co-branding in Inside the Box
Steve Rothenstein recently shared a bit of his co-branding experience with Gregory Sausaman for his book, Inside the Box: The Power of Complementary Branding.
Rothenstein Speaks with Franchise Interviews
Senior Director of Franchising at Dippin' Dots & Doc Popcorn Steve Rothenstein recently spoke with Franchise Interviews about the Dippin' Dots & Doc Popcorn co-brand, as well as some franchise opportunity and brand messaging.
Rothenstein Speaks at Franchising & Innovation Summit
Dippin' Dots' Senior Director of Franchising Steve Rothenstein shared some important lessons - including how to make any chain concept business venture work- during this year's Restaurant Franchising & Innovation Summit.
Rothenstein on Pickler & Ben
Dippin' Dots' Senior Director of Franchising Steve Rothenstein stopped by CMT's hit program Pickler & Ben to talk about the history and fun of Dippin’ Dots, how to properly eat Dippin' Dots, and the company's 30th anniversary!