Magic Straws, a three-year-old Bloomington-based maker of drinking straws that flavor milk, has launched two new products in conjunction with the Dippin' Dots brand, expanding on its wildly successful initial products.
Last year the company did more than $20 million in sales, twice its volume in 2011, according to Paul Hensen, one of the three principals at the company.
The company's first roll out, which started in 2010, was marketed under the brand "Got Milk?" Those straws come in 11 flavors, including Banana Cream, Chocolate, Vanilla Milkshake, Chocolate Candy Cane, Cinnamon Roll, and Strawberry.
Now Magic Straws has launched s'mores and birthday cake flavors under the Dippin' Dots brand.
They don't contain high fructose corn syrup, lactose, fat, cholesterol, preservatives, gluten or other allergens and have only 17 calories, 0 grams of fat and 4 grams of sugar per serving
The straws are sold at Walmart, Target, Safeway and Kroger grocery stores nationwide. They're also available in convenience stores such as Holiday in the Twin Cities.
Hensen said the company has not had any outside investors so far, but that might change soon in order to help launch some other products. The company outsources manufacturing to a company in Europe, but it's making plans to move at least some of its manufacturing to the U.S.
"We've got some new technology, and once that's done we'll be looking at potentially partnering up with a financial company to do some larger marketing and larger expansion of programs," Hensen said.
Hensen said he got the idea for magic straws in about 2004 when he saw the technology demonstrated at a trade show overseas. He and his partners, Chief Financial Officer Jon Tollefson and Vice President of Sales Jeff Willox acquired the intellectual property and decided to bring the products to market.
The trio have been distributors of other company's products before, with an emphasis on products for kids. They're also working on a line of new natural lip balms called Affordable Naturals that sold out of a test run in about 6,000 Wallgreen's stores last year.
Tollefson and Willox used to own a Beanie Babies distributor when the toys were hot. Hensen started his first company in 1998 when he developed a glow-in-the-dark blanket for kids. The trio got to know each other when they all sold precious metals together early in their careers.
For now the company's focus is to build the Magic Straw's business. Hensen was in Las Vegas this week at an international product licensing convention, drumming up future partnerships.
"We've got a five year plan for Magic Straws, and we've got a big plan for next year. I'm out here putting some of those deals together now," Hensen said.
I may have been the only adult in line for these 😊I’m a happy girl 🤗 #dippindots #stl #pinkconcert #marathoner (📷: @ally_o_run)
Never too early for dippin dots right???? #dippindots #cottoncandy #icecream #breakfast (📷: @russell_wolfpack)
Could literally live on @DippinDots.
Orange you glad we have orange ice flavored Dippin’ Dots?
@harper_leigh119 A little mommy and me time with Chuck E. #dippindots #chuckecheese #mommyandme #letthembelittle #brandrep #harperleigh119
#dippindots @dippindots Fun day with my big girl
@_mallorymae Dippin’ Dots with Dot in polka-Dots🍦 #dippindots
@lorieggleston31 Babygirl had her best meet yet! Dippin’ Dots for the win! #waytogoac #dippindots #happygirl #anothermeetinthebooks #ggi
@kylereynoldsmusic @kalinriley and I freakin did stuff today and it was awesome. #dippindots #kayaking #seals #tacos #stuff
@emilie_and_evan Yum! Dippin Dots in Cookies and Cream is our favorite. #dipping #dippingdots #icecream #smile #siblings #instasnack
@rheabioreTo be a kid again... #chuckecheese #dippindots #familyfunday #nobills #tobeakidagain
dippindotsWOW, @afashionnerd’s outfit is as colorful as our Dippin' Dots! We love your style Amy! Enjoy the Dippin' Dots! :) #dippindots
@shopper76 #icecreamofthefuture #dippingdots
@exploring__places🤩🍦🎡// #exploringtheglobe #exploring__places #exploringtheworld #exploringlosangeles#photooftheday #dippingdots#icecream
Had a great day with my Jude #mommysondate #thelastjedi #dippindots
@xoxo_missbrileybee ...These 3 enjoying #dippindots together ....They are so sweet to BRILEY🐝
@nadiamumster Friday Nights @dippindots at the Reigns VS Heats game with @shasha_n13
As the sponsor of the #DippinDotsatJingleBall 💃 concert, we held a “Cheers to You” contest to give someone a one-of-a-kind experience in NY
Huge throw back to my childhood today with cotton candy Dippin’ Dots. So much love for these tiny dots of ice cream.
You know you love your family when you share your Dippin’ Dots. (📸 @howwelife)#Cousins #HowWeLife #dippindots #family #wildadventures
Rainbow Dippin' Dots 🌈 #rainbow #rainbows #icecream #dippindots #frozen #dessert #sugar #sugary #sweet #snack #food #foodie #photo
Screaming Ice Cream Dippin' Dots 📸 @Nicolette Huebner
Happy Halloween 🎃 Claire won first place at baby boo at the zoo! #firsthalloween #dippindots (📷: @hayleydiane)
First Halloween! My girls are the "sweetest". Literally. #dippindots (📷: @diblingdelight)
When you found out 30 seconds ago you can order @DippinDots online.. #DippinDots #TellMeSomethingGood
I’m the happiest 31 year old child in the whole place!!!!! #dippindots #rainbow #yum #itsoktobejealous #thankyouabbey (📷:@rachellimebeer)
Always have to get my favorite food in the whole world💕 #dippindots (📷: @bailey.grayy)
Orlando soooon which means....@DippinDots I’m coming for you!!!!!! 😍😍😍
Fall in love with #DippinDots all over again with FREE Dippin' Dots on your birthday & special online offers! Sign up for the Dot Crazy club
Offer the kid a spoon and he uses his hands. #stonemountainpumpkinfestival #stonemountainpark #babylove #dippindots (📷:@christinecarollo)
A Sunday well spent brings a week of content. #SundayFunday 📸: @alexjulian91
#dippindots #badgerhockey #creasecreatures #uwathletics #badgers #thanksforreadingallmyhashtags (📷: @jonathandstevens)
In desperate need of some @DippinDots
This October, we're Dippin' & Poppin' for pink! We've teamed up with Susan G. Komen in the fight against breast cancer - and you can help!
She loves some dippin dot ice cream !!! #dippindots #icecreambaby #kentuckykingdomday (📷: @miss_k_a_t_e)
Could go for some @DippinDots right now
@DippinDots would make this day so much better.
Ice cream time #dippindots #southbank (📷: @kylz182)
shoutout to the guy next to me eating @DippinDots for breakfast
I could never say no to #dippindots 👯 (📷: @belknap.hannah)
My son dumped @DippinDots into my purse today. #parenthood #toddlers #lifewithboys
I had a dream that I was about to get @DippinDots .... and right before I got it I woke up .... not cool brain
Finally got a @DippinDots fix at Six Flags Discovery Kingdom today!
It's safe to say Christian loved his first Ice cream #christianalexandercarroll #dippindots #laborday #familytime #milestones (📷: @tns2262)
Spookies 'n Cream is eerie-sistably good! It's Cookies 'n Cream, all dressed up for Halloween. Check out Spookies 'n Cream...it's a scream!
Welp my boyfriend clearly spoils me... ☺️#dipndots (📷: @heartsaraht)
I could really go for some @DippinDots. Where'd that craving come from?
Pure happiness and deliciousness #DippinDots #sixflags (📷: @nategeezy44)
I am determined to have a @DippinDots bar at my wedding 😛
Mom looked away for one second.... 👅🍦🍦 (📷: @yorkiegnss)
Y'all Dan & Nicola had never heard of @DippinDots before getting here on Monday. Lets just say they have a new food they love 😂
#CheyenneZoo#ColoradoSprings#DipNDots#Bestfriends (📷: @lindseyylou92)
Looking for a sweet treat while watching the silver screen? Dippin' Dots is the coolest co-star for whatever movie you're watching.
Hudson doesn't want the summer to end. #dippindots #summerfun #stonemountain #funkybunch #sweettooth #sweetkid #huddylove (📷:@genevievenoel
Raise your hand 🤚🏼if you like #dippindots #icecream #cowabungabay #vegassummerday #summervacation #waterparkfun (📷: @rickyanddominic)
#dipndots #icecream #quicktreat #railridersgame #scrantonwilkesbarrerailriders #firsttimers #fun #birthdayparty (📷: @bella_lisamerritt)
So just had my first experience of Dippin' Dots! 😍 well done america! #culture #dippindots
@DippinDots are AMAZZZING
Cooling off with some Dippin Dots #myloves #myworld #mywhy #dippindots #makingmemories (📷: @charmain_okumura)
Last full week of summer break. Somehow, time managed to fly by. Thanks to @dollywood for all the fun over the last few days. 📷:@unboxedmom
The only good #dippindots is in my belly @DippinDots #yummy #besticecream
it's august 1st and i haven't had @DippinDots yet this summer😩
A salute to service! Dippin' Dots honored U.S. Military personnel and their families during an appreciation day at Six Flags America
Monkeying around #whatcolorismytongue #zoo #summer2017 #dippindots #animaloutthecage #sundays #sillyface (📷: @bombayduckling)
Most people go to the zoo for the animals. We go to the zoo for #dippindots 😍🍧☀️ (📷: @marceewhoa)
His first time having Dippin Dots! Of course he LOVED them and thought they were the COOLEST!! #milwaukeezoo (📷: @orangegoat14)
#dipndots #greatclipsgreatpics (📷:@mia.banion)
Dippin' Dots, Titus O'Neil & Susan G. Komen come together to achieve our common goal of preventing & curing breast cancer.
I'm going to a baseball game tomorrow which is fun and all but what I'm really excited for is the cup of @DippinDots I'm gonna get FINALLY!?
Without a doubt I am Dippin Dots number 1 fan. Frozen bliss.
Yesterday I ate dessert for every meal. It was pretty epic. #dippindots (IG: @leahvoysey 📷: @mbertani)
Hey Dippin' Dots- my dog is cooler than your dog!
Because every successful adventure ends with dippin dots ⚪️🔵😋 #dippindots #endofdaytreat #cookiesncream #icecream #thisissummer #notsobaby
You're never too old for #dippindots
First dippin' dots experience #allsmiles #dippindots (📷: @bessmihyun)
#Nats are trailing 7-0... but I got @DippinDots so I'm still in a good mood. #baseball
That time you come to the US all the way from the UK and have to try #dippindots coz @carliejoprints swears by them
Saluting those who serve. This Saturday, July 22nd, join Dippin' Dots 🍡 and Six Flags America in celebrating our national heroes!
One must always accessorize with the hopes that ice cream will be a part of the day #cocolove #detroitzoo #dipndots (📷:@sarahleblanc_rf)
In desperate need of some rainbow ice @DippinDots
#dippingdots #amusementpark #funday #delicious (📷: @isa_castellon)
How sweet it is to be loved by you. Congrats @maceinyoface5 and @blakebozett on your wedding! (Photo: @maceinyoface5/@andieaveryphoto)
#DippinDots sound sooo good rn 😍
If I could get a giant bucket of @DippinDots I would be happy forever 😍😍😍🙂😊
Fulfilling her dream of eating Dipping Dots in different baseball stadiums across the country. #dippingdots #suntrustpark(Photo:@taryn.pond)
#4thofjuly with baseball, family, and @dippindots. pretty sure this is as america as it gets. (photo: @tiffness.fitness)
If I had some @DippinDots right now, I would be a happy camper
We love us some dippin dots!! #lagoon #dippindots #yummy (photo: @hope_e_robinson)
Dang I think I have officially decided that @DippinDots is my favorite ice cream. 😱 I love the dots
Just be yourself and have fun! #WednesdayWisdom
What do I want? @DippinDots!!! When do I want it? Now!!!
Yummy @dippindots 😁 Love it here at @kentuckykingdom #vacation #sundayfunday #dippindots (photo: @stess420)
All this #internationalfedtival food around them and all they want is #dippindots (Photo: @heatheraientile)
#dippindots in #wildwood #funnight on the #beach & #boardwalk (photo: @kindlykenikki)
Sophia loves Dippin Dots! #dippindots #dessert #navypier (photo: @masterranma)
Why are @DippinDots so much better than regular ice cream? 😍😍😍
He should be a @DippinDots #model (Photo: @Sarahlillian77)
Went to a baseball game, lost another tooth, and had some #dipndots. Great Father's Day. (Photo: @inktolbert)
💙 Dad . . . A son's first hero, a daughter's first love. Happy #FathersDay
Best thing invented since ice-cream... Dippin dots #dippindots (Photo: @starduz)
The munchkin 👸 has good taste... 👨👧 #likefatherlikedaughter #mintchocolatechip #dipndots (Photo: @hapahaoleboy)
Windows down, wind in my hair, eating @DippinDots, living my best life.
Daydreaming of banana split @DippinDots out of a @Braves hat souvenir cup
One nation, one people, one flag 🇺🇸. Happy #FlagDay
Getting it out of the way... #dippindots @ Six Flags Over Georgia &… (photo:@dt_ono)
I love Dippin Dots and Sundaes!!! #dippindots #Angelsbaseball #Yankees (photo: @Ava_Silvas)
🍡 Want free Dippin' Dots on your birthday and special online offers? Sign up for the Dot Crazy! email club! #TipTuesday
this is how we do lunch on vacation! #vacation #dipndots #rainbowflavor #icecream #nyc #vacationfood (photo: @jessanne7586)
We loved our Dippin' Dots in our OKC Dodger helmet bowls!!!! #dippindots #perfectonahotday #baseball #okcdodgers (Photo: plexusgrl87)
When @DippinDots is screaming ur name 💆
These strawberry @DippinDots are 🔥🔥🔥
#2017 #dippindots #universalstudios #harrypotter #icecream #iphonephotography #iphone7 (Photo: Sid1529)
@ValeriaBetanc Can @DippinDots endorse me to travel the world and find new flavors for newer Dippin Dots ??
How Teddy feels about dippin dots 😎... because who doesn't love dippin dots?#oceanbreeze #waterpark #dippindots (photo: the_mrs_christenson
NOW summer can begin 😁 #knoebels #companypicnic #dippindots #mintchocolate
The bus broke down and I was not happy but then the truck stop had this.... @DippinDots
Do you think I could get @DippinDots to sponsor me? Like I'm not famous or anything but I just live for Dippin Dots and will tell everyone
😻 All you need is love . . . and a cat 🐱 #HugYourCatDay
🍡 Live for the moments you can't put into words! 🌈 #FriYay
@DippinDots bring me so much happiness. I'm on cloud 9 right now 😍
Celebrate 🍡 Honor 🇺🇸 Remember 🙏 #MemorialDay
Have some fun with your food! 🌈 📸: @ryanmc715
The @detroitzoo opens at 9am. So today, I went there and had @DippinDots...at 9am.
#DippinDots + the beach?! Yep, that sounds pretty perfect! #DippinDots30a #SoWal #SouthWalton #YUM #YummyInMyTummy #30a #DippinDotsIceCream
I didn't know people went to places like the zoo, stadiums or arenas for anything other than @DippinDots
💯 Be yourself, everyone else is taken. #WisdomWednesday
A girl without Dippin' Dots is like a day without sunshine @DippinDots #bitsofhappiness
Dippin' Dots is the best! The banana split flavor is 🙌🏽💯😋. I always have to get some when I go to Universal.
Dippin' Dots by the sea☀️🍡⛵️ 📷: @hersheysunnyisles
It's not officially a #baseball game until I've eaten #icecream out of a baseball cap. ⚾️ #AtlantaBraves @Braves @SunTrustPark @DippinDots
It's Friday, be fierce. #FridayNight #Friyay
Aaaand this thread is how I started seriously considering Dippin' Dots as my wedding dessert...
👍 Good energy is contagious! #WednesdayWisdom
💗 We LOVE fan pics 📸! This one comes from Chacha Shen (on IG). Thank you! 🙏 What's she eating? --> 🍡 http://dippindots.link/YoDots
Could really use some @DippinDots at work right now. #BoringCorporateLife
👨🏫 A teacher takes a hand, opens a mind, and touches a heart ❤️ #NationalTeachersDay
I LOVE Dippin Dots!
Remember - You're a force 💫 to be reckoned with 💪 💅 #MayThe4thBeWithYou
The answer you've been waiting for! @RocketCenterUSA sells 25,000 3oz. bags, or 30,000,000 individual @DippinDots per year!
Don't forget to tell your siblings 👨👩👧👦 you're thinking of them 💓 #BrotherandSisterDay
Idk ab yall, but I need me some @DippinDots right now. I love dippin dots.
Dippin' Dots are an egg-cellent addition to any Easter basket that everybunny will love. 🐰
Hey zoo lovers - it's your day to go bananas! Happy Zoo Lover's Day from Dippin' Dots! #dippindots #icecream #tastethefun #zoo #love
Enter the Batter Up Sweeps for your chance to win tickets to a ballgame or FREE Dippin' Dots! promos.dippindots.com/batterup
Dippin' Dots Home Delivery will soon be flying the friendly skies by offering drone delivery, right to your front door!
Puppy kisses are pretty sweet...but so are Dippin' Dots. Happy #nationalpuppyday!
Happy St. Patrick's Day!🍀 What's the only thing better than a pot of gold at the end of a rainbow?🌈 A cup of Dippin' Dots! Lucky you!
Why dunk your Oreos when you can give them a dip? #DippinDots #Oreo #NationalOreoDay
A Rich Blend of Chocolate & Crème de Menthe Ice Creams!
Do you know just how cold the Dippin' Dots HQ freezer is? Check out Dippin' Don't Ya Know? to find out! http://www.dippindots.com/Didyaknow-
Everyone knows Dippin' Dots are cool. But do you know just how cold they actually are? Check out Dippin' Don't Ya Know? to find out!
@DippinDots are PHENOMENAL and I will NEVER get to old to eat them hahah #justsayin
#IceCreamforBreakfastDay is a thing. And it's glorious! #dippindots #breakfastofchampions
Big game, big flavor, big fun! No matter who wins the big game, everyone wins with Dippin' Dots! #riseup #gopats #dippindots #yummy #superbo
Share your Dippin' Dots love story & use #dippindots #lovestory. Had Dippin' Dots on your first date? Had them at your wedding? Let us know!
#IceCreamForBreakfastDay is a thing. And it's glorious! 🎉 #dippindots #icecreamforbreakfast #breakfastofchampions #foodie #yummy
💗Share your Dippin' Dots love story💗and use #dippindots #lovestory. Did Dippin' Dots help melt some hearts? #heart #love #valentinesday
Go Frozeti, it's your birthday! Enter the Big Birthday Giveaway for a chance to win great prizes! Go to promos.dippindots.com/bigbirthday
AP Entertainer of the Year and Star of Hamilton, Lin-Manuel Miranda is reading up on Dippin Dots! #HamiltonMusical #DippinDots
HE'S HERE, PEOPLE. President Will D. Herbert has flown in from California to give the people what they want: @DIPPINDOTS. 🇺🇸
What's better than @DippinDots?! Best sweets at #SharkGroupLife #NationalDessertDay
Our personal favorite @DippinDots flavor, Cougar Freeze... no bias. #NationalDessertDay
Have you downloaded the Dessert Remix by @dawin yet? Download it now! http://www.dippindots.com/dessertremix #dippindots #Dawin
Tailgate the right way with Dippin' Dots! Choose your team colors and create your own flavor for ultimate tailgating experience.
Dippin' Dots brings the fun to Fox & Friends, and reveals our next great flavor!
Happy #NationalIceCreamDay!! Our little "Boardwalk Expert" reviews one of our favorite ice cream treats, Dippin' Dots. Have a wonderful day!
Coming 2017. #NationalBrownieDay #dippindots
Ice cream we can believe in. #Decision16 #dippindots
Orange Sherbet | 🍊🍨😋 | #dippindots #icecream
#halloween #dippindots #yummy #icecream #2016 #cookiesncream #sixflags #magicmountain
This is what happiness in your hands looks like. A cup of Dippin' Dots a day keeps the blues away.
Nothing will ever compare to ending your day with a nice cold cup of Dippin' Dots
We’ve partnered with the singer/songwriter Dawin on our very own remix - "Dessert (Dippin' Dots Remix)"!
Dippin’ Dots—they're an amusement park, zoo, aquarium and overall summertime staple. The mini balls of ice cream that melt in your mouth...
We love supermarkets, but they're just not cool enough for Dippin' Dots. More about this from Thrillist.
Our friends at Dollywood are helping those impacted by the Great Smoky Mountain Wildfires. Learn how you can help: dollywoodfountation.org.
Spookies 'n' Cream is back! It's Cookies ' Cream all dressed up for Halloween!
It's a beautiful day to enjoy some Dippin' Dots. #dippindots
One of the best things on earth.
Happy National Selfie Day! Nothing better than taking selfie while tasting the fun! #dippindots #selfie #nationalselfieday
The more the merrier!
dippindotsdon't stress. it's only monday. the weekend will be back soon enough. 📷 by: @thecravingcouple
#brainfreeze #astronaughticecream #frozenicecream
Man, I can really go for some @DippinDots right now
Hamilton Star is reading up on Dippin Dots!
Hamilton Star is reading up on Dippin Dots!
Get emails from the Dot Crazy!® Email Club!